Archive for the ‘marketing’ Category

February 21, 2014 0

DHL PRANKS ITS COMPETITORS INTO ADVERTISING FOR THEM

By in ad campaign, advertising, marketing

Using thermal-activated ink, DHL figured out a clever way to trick their competitors into advertising for them. DHL hired competing companies like UPS and TNT to deliver large black boxes to public addresses that were particularly difficult to find. The boxes were covered with a temperature-activated ink that appeared black when the boxes were chilled at […]

Tags: , , ,

February 23, 2012 0

BIG BRAND LOGO ANALYSIS

By in branding, logo analysis, marketing

Cincinnati-based identity designer Adam Ladd made this video of his 5-year-old daughter’s impressions on big brand logos. Now that’s what I call market research. Baby Toys! Did you like this post? Share it:Tweet

Tags:

March 3, 2011 0

CLEVER URBAN MARKETING

By in guerrilla marketing, marketing

New Zealand ad agency DDB Auckland created some clever (and free) street marketing with these benches that turn people wearing short shorts into walking advertisements. Folgers. Spiderman 2. True Blood. Did you like this post? Share it:Tweet

Tags: , , , ,

March 15, 2010 0

LET IT RAIN: STREET ADVERTISING BY MISTERWILSON

By in ad campaign, advertising, marketing, street

MISTERWILSON, an Amsterdam-based advertising and design firm, has developed innovative street advertising. RainCampaign messages appear on pavement when it rains and become invisible once again when the pavement dries. Did you like this post? Share it:Tweet

Tags: ,

October 15, 2009 0

DIRTY SIGNS: LOW BUDGET MARKETING

By in design, marketing, signage

I spotted this truck on the way home from a trip to O-Town for Thanksgiving. 10 points for creativity. When you need to wash your truck Bradley, give me a call . . . I can hook you up with something a bit more permanent.     Did you like this post? Share it:Tweet

Tags: ,