Using thermal-activated ink, DHL figured out a clever way to trick their competitors into advertising for them.
DHL hired competing companies like UPS and TNT to deliver large black boxes to public addresses that were particularly difficult to find. The boxes were covered with a temperature-activated ink that appeared black when the boxes were chilled at the time of pickup. As the packages warmed up in the delivery trucks, the black ink faded revealing in large letters boasting that “DHL is faster.”
Here’s Team by the uber-talented New Zealand singer-songwriter Ella Yelich-O’Connor aka Lorde. She released her first EP, The Love Club, in March 2013 and her first single Royals in June 2013. Her début album, Pure Heroine released September 2013 was an instant hit.
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